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How to choose a Shopify theme in 2026

AAva Chen · Oct 8, 2026 · 6 min read
How to choose a Shopify theme in 2026

Picking a theme is the biggest decision you'll make for a new Shopify store. It shapes speed, design freedom and how much custom code you'll need later.

Insist on Online Store 2.0

2.0 themes let you add sections to every page and use app blocks, so you can change layouts without code.

Check performance

Check the theme demo in Shopify's speed report and avoid themes that load lots of extra scripts.

Look at the changelog

Frequent, recent updates are the best sign a theme will stay compatible with future Shopify updates.

Build it faster

Our Shopify themes and apps put these ideas into practice.

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